KTB-Kimberly Travel Business

I was contracted to do a travel poster and logo design for a travel planner. Her request was to incorporate blue to ease the potential clients into the feel of being by the ocean for the banner. She needed a typeface that was legible but still eye catching enough to make the viewer want to read it. The one used in the design shown was what she eventually chose. She also didn't have a logo so she requested that I do that as well. She loves giraffes and was hoping I could incorporate it in some way and after a few tries I came up with the design she eventually settled on in the very first image.